Kwiff Betting App
Kwiff betting app? Been reading reviews on kwiff betting app, it boo sts your odds randomly when placing bets. Bit like WHill but stupid high boo sts om thinking 1st bet must give you a boost. Kwiff the sports betting app which ‘supercharges player odds’, has confirmed the appointment of Charles Lee as new Chief Executive Officer, effective since the start of 2020. Lee is promoted to CEO, having formerly served as Kwiff’s Head of Sportsbook (2018-2019), and will be tasked with leading the enterprise next stage of commercial.
If you’ve watched any kind of sports-related TV in the last few months, you’ll almost certainly have heard of Kwiff.
They market themselves as a ‘revolutionary sports betting app’, offering supercharged odds to punters on a random, unpredictable basis.
As far as their adverts are concerned, that means you could be placing a pretty straightforward bet at 2/1 and then suddenly find that you’re actually getting 10/1, 20/1 or even longer odds.
That’s all very well, but how exactly does Kwiff work in practice, how can they afford to offer such inflated odds and is it all a bit of a con?
Those are the questions which need answers…
How Does Kwiff Actually Work?
Kwiff suggest throughout all of their advertising and on their own website that…
any bet you place, regardless of sport, odds, or stake, could be supercharged (Kwiffed) at the moment you place your bet.
This video, made by Kwiff (it’s over hyped and definitely biased) explains a bit about how the app works:
Basically when you place a bet with the Kwiff app your bet will either be placed as normal or it will be kwiffed.
If it is kwiffed, a graphic will make it very obvious to you that that has happened, and your new odds will be clearly displayed.
What those new odds will be, differs from each individual bet to the next and cannot be accurately predicted.
According to Kwiff themselves…
some boosts are as small as just 1.1 to 1.5 times the original odds, whilst others can be between five and 20 times those odds.
When Do Odds Get Kwiffed?
As well as not being able to predict how big any kwiff may be, it is also impossible to know when a kwiff may occur.
The company claim that they use an algorithm which takes numerous factors into account when deciding which bets to supercharge and which to leave as they are. According to Kwiff, the algorithm is ‘constantly learning’ in order to deliver the best possible betting experience.
They do, however, give some clues as to how frequently kwiffs occur on their website stating…
If you place three bets and none are kwiffed you are ‘probably not that lucky’. If you place five without a boost, meanwhile, you are ‘really rather unlucky’. If you place seven without a boost, finally, you ‘might want to check if it is actually Kwiff that you are using’.
Whether that is how using Kwiff actually works out in practice remains to be seen, but some punters claim that kwiffs are actually pretty common for new customers but markedly decrease in frequency over time.
How Can They Afford Kwiffs?
Kwiff themselves offer their own fairly in-depth explanation of how they can afford to Kwiff odds.
As far as that explanation is concerned, they can afford to supercharge some bets primarily because they are a modern, mobile only app.
Seems unlikely…
What that means, as per Kwiff’s explanation, is that their margins are not affected by ‘huge staff, massive office buildings, outdated technology, brick & mortar stores, costly sponsorship deals and manual working processes’.
They are, according to this description, more efficient and thus better placed to give back to their customers by boosting odds of some of their bets.
Again seems unlikely…
Whilst some of that might be true Kwiff’s explanation, however, certainly doesn’t feel like the full story.
Kwiff’s standard odds don’t stand up well to comparison with the other major online bookies.
In fact, when bets aren’t kwiffed, the odds which Kwiff punters get are amongst the poorest around.
Part of the reason why Kwiff can afford to boost some odds, therefore, is because they pay out less across the board for winning bets which aren’t kwiffed.
Remember.
Kwiff dishes out Kwiffed odds randomly so you’ve got no way of knowing how often it actually happens and have no recourse for complaining if you go a long time without any boost.
It is perfectly possible, therefore, that Kwiff have carefully managed the number of kwiffs provided to punters against poorer odds of regular bets to create a breakeven situation for themselves on Kwiffs.
Basically meaning that Kwiffs don’t cost them anything because the reduced odds on other bets pays for the Kwiffs.
Seems a much more likely story.
Is Kwiff A Rip Off?
It sounds too good to be true right? So is Kwiff a scam or not?
The answer to whether this is indeed the case, largely depends upon what you mean by the terms ‘rip off’ and ‘scam’.
What it’s important to mention at this stage is that everything Kwiff do is entirely legal and above board.
They are fully licensed and regulated by the UK Gambling Commission and there’s no reason to suspect that they are not adhering to the terms of their licence. Punters who have already used Kwiff, too, generally report that the company are pretty reliable at providing timely and efficient payouts.
It is strongly suspected that they lower their regular odds in order to pay for Kwiffs so basically the prices you get in the first place are lower than you’d get with other bookies.
Does that mean they’re scamming you? Probably not but something doesn’t sit right about it.
Should you join? In the Cheeky Punter’s opinion the answer is NO. You’d be much better off at a regular bookmakers who don’t reduce odds to pay for Kwiffs – see our bookmaker reviews for suggestions.
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Kwiff, a sports betting app
First released days before the Euro 2016 as a football betting iOS app, Kwiff rapidly grew to include other sports and casino games.
My responsibilities included working with a team of +30 on both iOS and Android apps, gathering business requirements and user needs, customer analytics, customer experience maps, flowcharts, wireflows, A/B testing, card sorting, information architecture, prototyping, interaction design, visual design and usability testing. Features I worked on include onboarding, user authentication, multi-sports and casino integration, accumulators and responsible gambling.
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Made at The Gaming factory. 2016
Brand identity – Droga 5
UI/UX – Pedro Falcão, Droga 5
Development – The Gaming Factory
Download on App Store
Download on Google Play
An app available for iOS & Android
Launched in June 2016, the iOS version would soon be followed by the Android version.
Multi-sports & Casino
Kwiff rapidly grew to include multiple sports and casino games.
Information architecture
Organising, structuring, and labeling content was an essential part of the design process.
We wanted to create a consistent but flexible interaction model that could serve the specificities of each sport. With that in mind, different solutions were designed, prototyped and tested before any effort went into development.
Onboarding and user authentication
A quick and frictionless registration process, with a minimal visual design and no distractions. Customers are allowed to use the app, and are prompted to register as soon as they try to place a bet. Priority was given to PIN and fingerprint authentication, but passwords were also introduced as a fallback in some situations.
Accumulators
Kwiff Betting App Games
One of the most exciting features of the app, accumulators allow the combination of multiple bets into a single wager that only gains a return when all parts win.
My bets
Kwiff Betting App Download
Users can easily access account history and check active & settled bets.
Responsible gambling
Kwiff Betting App Game
We’ve created an informative, clear, and friendly experience to increase the use of responsible gambling tools.